Quick answer: Yes, if your account has it. Meta Business Agent is AI in Meta Business Suite that answers Messenger and WhatsApp chats 24/7 from your Page, website and catalogue, and hands tricky ones to you. It's free to start with a usage limit; paid Meta One plans add more replies (checked Oct 22, 2026).
What it does for a dealer
It's 10:40 pm and someone messages your Page: "Do you have that recliner in grey, and do you deliver to Steinbach?" Instead of waiting until morning and buying elsewhere, they get an answer right away. If the AI isn't sure, it notifies you.
Bordinhon Móveis, a small Brazilian furniture store, uses it on WhatsApp for new customer chats. As of February 2026 it handled 15 to 20 contacts a day, with staff stepping in on shipping quotes (WhatsApp Business).
Key facts
Price | Free to start, limited replies. Meta One business plans from US$14.99/mo add more (Meta, checked Oct 22, 2026) |
Setup time | About 15 minutes |
Works with | Facebook Page Messenger, WhatsApp Business app |
Try it in 20 minutes
In Meta Business Suite on desktop, click All tools, then Meta Business Agent, and follow the setup (Meta help).
Add the info sheet below to its business info.
In its test area, ask your 10 most common questions. Count the correct answers. If 8 of 10 pass, turn it on for a week and track after-hours chats that become visits or sales.
Copy-paste info sheet
Hours: [days and times]. We deliver to [towns], [delivery fee or "fee quoted at checkout"]. Financing: [lender], approved in store. Never confirm prices, stock, delivery dates, discounts or price matches. Say "Let me have a salesperson confirm" and ask for their name and best time to call. Tone: friendly, short, local.
Watch-outs
You're responsible for what it says. Keep your info current.
Following up later by text or email needs consent under CASL (Canada) or TCPA (US). This isn't legal advice.
FAQ
Does it work in Canada? Meta says it's global, but access varies by account. Check Business Suite under All tools.
Will customers know it's AI? Yes. Meta shows a notice, and customers can ask for a person.
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