Quick answer: Yes, if you manage one verified Google Business Profile. Since June 2026 Google has been rolling out a Gemini connection: type "set our Black Friday hours" or "what searches found us last month?" and Gemini reads or updates your listing. It's free and takes about 20 minutes to try.
What it does
At 8 a.m. on Black Friday a shopper sees your usual 10 a.m. opening on Google and drives to the big box store instead. Gemini can set special hours for Black Friday (Nov 27), Christmas Eve and Boxing Day in one request. It also shows the searches that found you, sums up review themes and drafts replies for you to check.
Price
No cost: Gemini has a $0 plan and Google's help page lists no paid plan for this. Checked Nov 4, 2026.
Who can use it
A personal Google account (not a Workspace work account) that manages only one verified profile, with "Keep Activity" on. Web app only (gemini.google.com).
Try it in 20 minutes
Sign in to gemini.google.com with the account that manages your listing.
Paste the prompt below and follow any steps to connect your profile.
Check every change and draft before you approve it.
Measure: ask Gemini for October's profile views, direction requests and website clicks. Ask again Dec 1 and compare November.
Copy-paste prompt
@Google Business Profile I run [STORE NAME], a [STORE TYPE] store. 1) Show my regular hours and any special hours for Nov 27, Dec 24, Dec 25, Dec 26 and Dec 31. 2) Set these special hours, showing me the changes first: [DATE: HOURS]. 3) List the top 10 search keywords that found us last month and what my profile should mention more. 4) Sum up the top 3 praises and top 3 repeat complaints in my reviews. 5) Draft replies to unanswered reviews from the last 30 days, under 60 words, no discounts or promises. Don't save or post anything until I approve it.
FAQ
Does it work in Canada? It should. Google says it works wherever the Gemini web app is available, and Gemini is available in Canada and the U.S. It's still rolling out, so if you don't see it yet, try again in a few days.
I have two stores. Not yet: it won't connect to an account managing more than one profile.
Will it post replies on its own? Not if you tell it to wait.
Related: Can Siri and Apple Maps find your store this Black Friday? · Get more Google reviews and reply to every one in seconds
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