Quick answer: Yes, if you claim your listing in Apple Business, Apple's no-cost tool (it replaced Business Connect in April 2026) for how your store shows up in Apple Maps, Siri and more. In about 20 minutes you can fix hours, add photos and post a Black Friday "showcase" on your place card.
What it does
A shopper asks Siri for "a mattress store near me" or searches Maps for "appliance store." Apple shows your place card. If you never claimed it, your hours and photos may be stale. In Canada, iPhones made up 64.7% of mobile web traffic in October 2026 (StatCounter).
A showcase is a promo box on your card: photo, headline (38 characters max), description (100 max) and a button to your sale page.
Price
No cost. Optional Ads on Maps are paid; Apple says some new advertisers get a one-time US$150 credit. Checked Nov 2, 2026.
Try it in 20 minutes
Sign up at business.apple.com with your store details and website.
Claim your store. If it's already on Maps, Apple may offer phone verification (it calls the store and you enter a 4-digit code). Document verification can take up to five business days, so start this week.
Fix your hours, add special hours for Black Friday weekend and upload 3 to 5 real photos.
Create a sale showcase. Apple's review can take up to three days, so send it by about Nov 20.
Measure: check Insights weekly for place card views and search taps, and ask walk-ins "How did you find us?" through Black Friday weekend.
Copy-paste prompt (ChatGPT, Gemini or Copilot)
I run [STORE NAME], an independent [STORE TYPE] store in [TOWN]. Write 3 options for an Apple Maps showcase for our Black Friday sale ([DATES], [MAIN OFFER]). Each needs a headline (38 characters max), description (100 max) and photo alt text (100 max). Friendly, plain wording, no all caps. Show each line's character count.
FAQ
Is this the same as my Google Business Profile? No. Apple Maps keeps its own listing, so update both.
Does it work in Canada? Yes. Apple Business runs in 200+ countries and regions, and Ads on Maps covers Canada and the U.S.
What if Apple has the wrong phone number? Contact Apple Business support first.
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Updated Nov 2026. Sources: Apple Newsroom: Introducing Apple Business, Apple Support: Sign up for Apple Business, Apple Support: Add a single location, Apple Support: Create your first showcase, Apple Support: Promote your business on Apple Maps, Apple Support: Insights for a single location, StatCounter: mobile OS share, Canada, Oct 2026.